Wednesday, April 07, 2004



RFID Company Success: Matrics

LO ALTO, Calif. and COLUMBIA, Md., April 7 /PRNewswire/ -- Frost &
Sullivan, an international strategic market consulting and training firm,
today announced the selection of Matrics Inc., a global leader in the design
and manufacture of EPC-compliant Radio Frequency Identification (RFID) systems, as the recipient of the Frost & Sullivan Award for Entrepreneurial Company for 2004.

This award is given each year to a company that demonstrates superior
entrepreneurial ability in its industry. It also signifies Frost & Sullivan's
identification of a breakthrough solution offering with significant market
potential. Additionally, the award certifies that the company's marketing
strategy is sound and poised for success. Matrics was chosen for the award
for emerging as the most promising company in the global RFID market today.

"In less than five years, Matrics Inc. has become a force to reckon with
in the logistics and supply chain segments of the world RFID market," says
Karthik Nagarajan, Frost & Sullivan industry analyst. "Matrics' cutting edge
technology innovations and globally pervasive partnership network have been
the most important reasons for this success. These achievements have been
demonstrated through Matrics' launch of the advanced, multi-protocol AR 400
RFID Reader, Class 0 read/write RFID tag (0+), and the recent alliance with
Checkpoint Systems for retail supply chain solutions."

Frost & Sullivan selected Matrics based on sound research methodology.
Entrepreneurial ability was assessed using mostly primary research with top
manufacturers and end-users in the industry.

Frost & Sullivan analyst teams performed extensive interviews with vendors
to evaluate its products, business, and marketing plan. In addition, primary
research with leading manufacturers was performed to benchmark the award
recipient's strategy for growth against established players' strategies. Also
considered were elements such as strategic alliances, expected time to market,
and the senior management team. Finally, primary research with end-users was conducted to evaluate and compare the value of the award recipient's product solution.

"We are extremely pleased and gratified to accept this award," stated Dr.
William Bandy, Chief Scientist and Co-Founder of Matrics. "For Frost &
Sullivan, a world class company with worldwide recognition, to recognize
Matrics as the Entrepreneurial Company for 2004 is simply outstanding. This
award validates the diligence, perseverance, and dedication of our people and
our business plan."

About Frost & Sullivan
Founded in 1961, Frost & Sullivan is recognized as a global leader in
growth consulting. Frost & Sullivan Awards are presented to companies that
demonstrate excellence in their industry, commending the diligence,
commitment, and innovative business strategies required to advance in the
global marketplace. Frost & Sullivan rigorously analyzes specific criteria to
determine award recipients in a vast variety of market industries and
landscapes. For further information, visit http://www.frost.com.

About Matrics
Matrics is a global leader in the design and manufacture of EPC-compliant
RFID systems. Matrics along with its partnership network provides RFID
solutions to many of the Fortune 1000 companies, government, as well as
international businesses. Current customers include International Paper and
McCarran Airport. For more information, visit Matrics on the web at
http://www.matrics.com.

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