RFID Technology: Impinj pitches its chips for radio tags; retailers eager

From Seattle Times, WA ... Now, it has identified a market for its technology, called radio frequency identification (RFID), which has received considerable hype recently since retailers ...

Impinj's RFID products reduce inventory costs, improve out-of-stock conditions, minimize shrinkage and address counterfeiting issues. Impinj's series of RFID products deliver low cost, long range, field rewritable functionality that complies with a single, open, worldwide RFID standard in accordance with recent initiatives by the world's leading retailers, including Wal*Mart, DoD, Tesco and Metro Group. Impinj's advantages derive from its patented Self-Adaptive Silicon™, an integrated circuit design technique to produce nonvolatile memory and high performance analog functions, critical elements of RFID products.