RFID Prime-Time Coverage: Applied Digital's CEO Scheduled to Appear on NBC Television's The ...

From Business Wire (press release), CA ... VeriChip is a miniaturized, radio frequency identification (RFID) device that can be used in a variety of security, financial, emergency identification and ...

RFID technology makes prime-time coverage on NBC Television ...

... Applied Digital (NASDAQ:ADSX), a provider of Security Through Innovation(TM), announced today that its Chairman and Chief Executive Officer Scott R. Silverman is scheduled to appear on NBC Television's The Today Show on Thursday, October 14th during the 8 am time period. The Today Show airs in most major markets beginning at 7 am local time. ...

Applied Digital develops innovative security products for consumer, commercial, and government sectors worldwide. Our unique and often proprietary products provide security for people, animals, the food supply, government/military arena, and commercial assets. Included in this diversified product line are RFID applications, end-to-end food safety systems, GPS/Satellite communications, and telecomm and security infrastructure, positioning Applied Digital as the leader of Security Through Innovation. Applied Digital is the owner of a majority position in Digital Angel Corporation (AMEX: DOC). VeriChip is a miniaturized, radio frequency identification (RFID) device that can be used in a variety of security, financial, emergency identification and other applications. About the size of a grain of rice, each VeriChip product contains a unique verification number and will be available in several formats, some of which will be insertable under the skin. The verification number is captured by briefly passing a proprietary scanner over the VeriChip. A small amount of radio frequency energy passes from the scanner energizing the dormant VeriChip, which then emits a radio frequency signal transmitting the verification number. In October 2002, the US Food and Drug Administration (FDA) ruled that VeriChip was not a regulated device with regard to its security, financial, personal identification/safety applications but that VeriChip's healthcare information applications are regulated by the FDA.