Retail RFID: Sun Microsystems' Survey of Holiday Shopping Habits Puts Retailers ...

From PR Newswire (press release) ... A key technology revolutionizing this chain is Radio Frequency Identification (RFID) that allows products to be tagged and monitored from source to shelf. ...

... According to a new survey on consumer shopping patterns this holiday season released today by Sun Microsystems, Inc. (Nasdaq: SUNW), 91 percent of American consumers will walk out of a store and shop elsewhere if they cannot find the particular gift they want. Adults online who plan to shop for gifts this season(1) are equally unforgiving of online retailers that do not have the product they want when they want it -- only four percent would buy a different gift on that same site. Technical hitches on websites are also likely to result in lost revenue for retailers with only 35 percent of consumers indicating that they would
come back and try later. The survey's findings confirm that retailers unable to meet consumer demand and deliver what they want, when they want it, may lose money to competitors. The survey was conducted by Harris Interactive(R) on behalf of Sun Microsystems, Inc. ...

Since its inception in 1982, a singular vision -- "The Network Is The Computer(TM)" -- has propelled Sun Microsystems, Inc. to its position as a leading provider of industrial-strength hardware, software and services that make the Net work.

Harris Interactive Inc. (http://www.harrisinteractive.com), the 15th largest and fastest-growing market research firm in the world, is a Rochester, N.Y.-based global research company that blends premier strategic consulting with innovative and efficient methods of investigation, analysis and application. Known for The Harris Poll(R) and for pioneering Internet-based research methods, Harris Interactive conducts proprietary and public research to help its clients achieve clear, material and enduring results. Harris Interactive combines its intellectual capital, databases and technology to advance market leadership through U.S. offices and wholly owned subsidiaries: London-based HI Europe (http://www.hieurope.com), Paris-based Novatris (http://www.novatris.com), Tokyo-based Harris Interactive Japan, through newly acquired WirthlinWorldwide (http://www.wirthlinworldwide.com), a Reston, Virginia-based research and consultancy firm ranked 25th largest in the world, and through an independent global network of affiliate market research companies.