Metro RFID Program Leverages Guided Selling Systems ...

Metro RFID Program Leverages Guided Selling Systems: METRO Group's Future Store Implements Anyplace Kiosk From IBM

From Market Wire (press release) ... technologies, including kiosks, the intelligent "Veggie Vision" scale and the innovative "Everywhere Display." IBM is also integrating the RFID systems at the ...

... METRO Group will implement IBM's new "Anyplace Kiosk" as part of a guided selling system designed to deliver product information instantaneously to shoppers at METRO Group's Future Store in Rheinberg, IBM announced today. METRO Group is the first retailer to install the new IBM kiosk, which offers a compact design and fits virtually anywhere in the store environment to deliver a compelling, interactive experience directly to shoppers at the point of decision. It is designed to enhance shopping for consumers and potentially increase sales for retailers. ...

The METRO Group is the world's third-largest wholesaling and retailing group. With its powerful brands, the METRO Group operates successfully in 30 different countries around the world -- at almost 2,500 locations and with more than 240,000 employees. The METRO Group's six sales divisions operate independently on the market with their own specific sales concepts: Metro/Makro Cash & Carry -- the world's market leader in self-service wholesaling -- Real hypermarkets, Extra supermarkets, Media Markt and Saturn -- the leading consumer electronics centers in Europe, Praktiker home improvement and DIY centers, and the department stores of Galeria Kaufhof. IBM, the world's largest information technology company, is the leader in providing the Retail Industry with a full range of e-business solutions, including: point-of-sale systems, automated self-checkout systems, other hardware and software technology, consulting focused on business transformation, IT strategy and planning, store operations improvement, and supply chain optimization, and with services, such as outsourcing, managed operations, systems integration, and application development and design. IBM has a list of retail customers in 100 countries worldwide that reads like a "Who's Who" of retailing.

Additional resources on guided selling systems used on the Metro RFID program ...

IBM Launches New RFID And Sensor Software: retailers can link new or existing in-store systems, such as RFID-enabled applications, or point-of-sale systems. ...

Creating the Future at METRO Group: File Format: PDF/Adobe Acrobat ... more details on the Intel technologies used, see the ... On the selling floor, staff had to learn to ... information from the merchandise management system directly at ...

Item-level RFID technology redefines retail operations with real: File Format: PDF/Adobe Acrobat ... For example, shelf readers can be used to track ... Nearly Red” lipstick to maximize cross-selling opportunities. ... level RFID tags to notify store systems when a ...