RFID Marketing ...

RFID Marketing: Brighton Hires Marketing Authority for RFID, B2B, Supply Chain ...

From PR Web (press release), WA ... a full-service advertising, public relations and digital marketing agency, has hired Jane Allred, an acknowledged authority in marketing RFID (Radio Frequency ...

... Brighton (www.brightondm.com) announced the appointment of Jane Allred, an acknowledged authority in marketing RFID (Radio Frequency Identification) technology and supply chain logistics, as senior vice president. Allred previously ran her own business-to-business technology marketing firm, Allred Marketing, Inc., based in Phoenix, AZ. She recently gained national recognition in the emerging RFID market by producing the RFID Knowledge Center for the Material Handling Industry of America (MHIA). The Center showcased at ProMat 2005, January 10-13, at Chicago’s McCormick Place South. ...

Brighton, which celebrated its 15th anniversary in 2004, is a full-service independent marketing, advertising, public relations and digital marketing agency serving regional and national clients from its St. Louis headquarters. With more than $35 million in billings, Brighton’s client list includes BASF, Charter Communications, Delta and Pine Land Company, ELANCO, Elsevier and University of Missouri-St. Louis. Brighton also has a retail subsidiary called Brighton Jordan, serving Dairy Queen, Suntrup Automotive and Southwest Hearing Centers, with an additional $18 million in billings.