RFID Research Center Expands With ACNielsen ...

ACNielsen Joins RFID Research Center at University of Arkansas

... "ACNielsen, a leading global provider of consumer and marketplace information, today announced it has joined the University of Arkansas' new RFID Research Center to study the impact of radio-frequency identification (RFID) technology on the global consumer packaged goods (CPG) industry. The Center, at the university's Sam M. Walton College of Business, is examining how best to utilize RFID technology in the CPG industry, with a special focus on helping retailers and manufacturers maximize their return on RFID investment. " ...

ACNielsen, a VNU business,is the world’s leading consumer and marketing information provider. Offering services in more than 100 countries, the unit provides measurement and analysis of marketplace dynamics and consumer attitudes and behavior. Clients rely on ACNielsen’s market research, proprietary products, analytical tools and professional service to understand competitive performance, to uncover new opportunities and to raise the profitability of their marketing and sales campaigns.