RFID Technology Tire Program: Goodyear NASCAR

Goodyear and NASCAR will partner to pilot RFID technology program for management of leased tire inventory. ...

RFID Technology Tire Program: Goodyear NASCAR: Via Goodyear Tire: Goodyear’s 2006 NASCAR Tire Lease Program to Deploy RFID Technology: Test-run planned for Homestead ...

... "Goodyear will start the 2006 racing season with a new tire leasing program for NASCAR's top three series and racing's first deployment of Radio Frequency Identification technology (RFID) in the form of an embedded computer chip in the tires to help manage the leased inventory. The RFID technology will assist in the implementation of NASCAR's new controlled testing procedures, which were developed by the sanctioning body to reduce private team testing next year in an effort to level the playing field for all teams. The new tire lease program will get its own test run this weekend at Homestead-Miami Speedway with the Craftsman Truck Series race, according to Greg Stucker, Goodyear's director of race tire marketing. " ...

The world’s largest tire company, Goodyear began its involvement with motorsports more than 90 years ago. Since then, Goodyear tires have dominated many forms of racing. Goodyear is the exclusive tire supplier to NASCAR’s top three series and a leading supplier to NHRA and numerous other racing organizations. Headquartered in Akron, Ohio, Goodyear produces nearly one-half million race tires a year.