RFA RFID Technology Provides DVD Theft Protection in Supply Chain

NXP Semiconductors and Kestrel Wireless collaborate to develop an RFA (Radio Frequency Activation) RFID solution to provide DVD theft protection throughout the supply chain. The solution enables the ability to disable DVDs at manufacture and enable at the point of sale, rendering the in-transit goods useless while in the supply chain, which eliminates the motive for theft. ...

... "The first application of NXP and Kestrel's RFA / RFID solution will be integrated into optical media. The solution, however, is applicable to all consumer electronics products, such as MP3 players, electric shavers, toothbrushes, flat screen TVs, ink jet cartridges and flash memory. NXP and Kestrel's network-based RFID solution opens up new opportunities for the distribution of optical media and consumer electronics. It eliminates expensive security devices, restrictive packaging and display cages, enabling a more comfortable shopping experience for consumers. Minimized product packaging creates more environmentally friendly solutions, such as paper instead of plastics. Additionally, the costs and problems of returns for DVDs and other disc-based media are reduced. " ...

Via NXP: NXP and Kestrel Wireless partner to eliminate theft of DVDs in retail