BlackFriday RFID Retail Pilot Locates Stock

Electronic Product Code (EPC) RFID technology will be used on new DVD releases in a pilot test scheduled at select stores around the country. The RFID tags are expected to help retailers locate stock that is in their stores to improve the customer experience. ...

... "The EPC uses radio frequency identification (RFID) to uniquely identify an object. Retailers can use the EPC to ensure that products are kept in stock to meet shopper demand as well as helping shoppers find the right product in the right place inside the store. Over the last few years, the EPC has become a popular way to identify pallets and cases of goods on their way to retail stores. Electronic readers inside the store read the unique serial numbers from EPC labels and relay this information back to store staff. EPC labels do not contain, collect or store any personal information. The EPC label has no power source and can only transmit its unique number when it is less than about 10 feet from a reader that activates the label. The power – or strength – of readers is strictly regulated by the Federal Communications Commission. The actual distance from which an EPC label can be read may be shorter because barriers such as shopping bags and other factors such as the presence of metal materials or nearness of walls or other obstructions weaken a reader’s signal. The labels can be removed after purchase. " ...

Via epcGlobal: SHOPPER BENEFITS (PDF)