RFID Activation Fields in Seatlle

Beyond Walmart, RFID technology is being integrated into new processes for efficiency and to drive growth. Personal marketing strategies use RFID to trigger a user experience. Seattle debut of target marketing. ...

... "One example is Seattle's cafes and retail stores that use RFID technology for marketing products and services At the core of this new marketing advertisement system are the so-called activation fields ... " ...

Via CIO India: New RFID Ideas ...