In-Store RFID Supports Top Customer Relationships

TOP Food and Drug has implemented an RFID-enabled customer relationship program, called TOP Connection, that provides customers with key tags that enable more targeted services. ...

... "The TOP Connection system uses a software platform from Accelitec Inc. This system, which is interfaced with RFID readers placed at checkout terminals and the key tags issued to customers, functions as an on-demand customer acquisition and retention platform, and holds encrypted customer information on secure servers. The software platform is compatible with legacy hardware and software used by most retailers. To participate in the program, customers enroll and set up an online profile, including personal information and product, communication and payment preferences. The amount of information provided by customers guides the level of participation in the program, with more detailed data accessing highly customized offers and marketing. " ...

Via Accelitec: TOP Food and Drug RFID Marketing