Walgreen RFID Program

Walgreens sees positive results from its implementation of RFID-enabled GOLIATH marketing intelligence system last year. The Walgreen initiative has measured a substantial increase in the average execution of tracked promotional displays across its drugstore value chain. ...

... "The two companies are now moving forward with an upgrade to GOLIATH'S system, which uses patented RFID-based technology to determine the location and execution of in-store promotional displays. The upgraded system extends accurate monitoring and locating capabilities to include EPC tags placed on the displays and represents a significant leap forward in RFID technology. GOLIATH, the industry leader in in-store merchandising marketing intelligence, uses proprietary reporting capabilities to provide retailers and consumer packaged goods (CPG) companies with the information they need to maximize sales from promotional display campaigns. The GOLIATH product directly measures daily store execution of promotional display campaigns as well as consumer response and performance metrics. Combining daily point of sale information with display location, timing and execution data, the Goliath product identifies a range of sales lifts within and across campaigns. " ...

Via Goliath Systems: Significant Increase In Execution Of In-Store Displays