Coke RFID Tracks Consumer Trends to Enable Business Decisions

Coca-Cola North America is piloting its advanced fountain dispenser, the Freestyle, to engage consumers in an experience that offers many custom choices and fresh beverages made to order. The Freestyle fountain uses RFID technology to track the inventory of beverage cartridges and ERP integration to understand consumer trends and preferences. ...

... "The cartridges are tagged with radio frequency ID chips, and each dispenser contains an RFID reader. " ...

Via Information Week: Coke Business Intelligence through RFID