Gerry Weber RFID Garment Management

Fashion leader Gerry Weber will implement Avery Dennison RFID technology to manage inventory and prevent loss. The company will deploy RFID chips in the care labels of approximately 25 million garments a year. ...

... "The Avery Dennison RFID fabric care labels will be applied in the manufacturing process, eliminating the need for retail staff to fit and remove conventional bulky security tags in-store which can be time-consuming and costly. The Avery Dennison RFID label is automatically deactivated after the customer has paid for the goods at the checkout. " ...

Via Avery Dennison: Global Fashion Group Gerry Weber

Dairy Queen RFID Trial Tracks Customers

Dairy Queen deploys RFID tags in a pilot program to understand customer loyalty and preferences. Customers tag an item in their possession and swipe it upon return visits. ...

... "The consumer attaches the tiny tag to something they always have with them - a cellphone is suggested but hardly required - and can use it when they happen to be near a Dairy Queen. " ...

Via CBS News: Dairy Queen Loyalty Program RFID Pilot

Mobile RFID Customer Loyalty Program

Tetherball launches its RFID technology solution for mobile marketing that measures the effects of loyalty and rewards on customer actions. ...

... "Tetherball’s unique 360 degree approach helps clients tether their brand to target audiences by identifying what their customers want and delivering mobile campaigns that interact with the ultimate call to action through permission based mobile coupons, mobile rewards, mobile sweepstakes and mobile notifications. Integrating traditional marketing methods such as in‐store advertising, customers are engaged to sign up for mobile loyalty rewards programs offering promotional discounts. Upon joining, customers are given a Tetherball Tag, a tiny RFID chip that is easily affixed to their mobile phones, which uniquely identifies them through Tetherball’s sophisticated technology platform. Tetherball clients are then able to send offers to their customers via standard text messaging. Offers are redeemed electronically using existing in‐store RFID point of sale terminals or stand‐alone RFID kiosks provided by Tetherball. " ...

Via Tetherball: RFID Integrated into Mobile Marketing (PDF)

In-Store RFID Supports Top Customer Relationships

TOP Food and Drug has implemented an RFID-enabled customer relationship program, called TOP Connection, that provides customers with key tags that enable more targeted services. ...

... "The TOP Connection system uses a software platform from Accelitec Inc. This system, which is interfaced with RFID readers placed at checkout terminals and the key tags issued to customers, functions as an on-demand customer acquisition and retention platform, and holds encrypted customer information on secure servers. The software platform is compatible with legacy hardware and software used by most retailers. To participate in the program, customers enroll and set up an online profile, including personal information and product, communication and payment preferences. The amount of information provided by customers guides the level of participation in the program, with more detailed data accessing highly customized offers and marketing. " ...

Via Accelitec: TOP Food and Drug RFID Marketing

RFID Company: Customer Satisfaction Is Differentiator

SkyeTek and Impinj differentiate themselves in the RFID marketplace by ranking as the highest rated RFID reader vendors in terms of customer satisfaction. ...

... "SkyeTek and Impinj offer products in different market segments with the former offering reader modules for embedded applications, such as product authentication, smart displays, and patron management, and the latter offering finished readers for applications such as portals, forklifts, and shelves. In comparing SkyeTek to vendors also offering modules, the study shows that SkyeTek's customer satisfaction rating exceeds that of the competition by two to four times. SkyeTek commissioned Amplify Communications to conduct the blind, independent survey by acquiring contact lists from industry standard sources. Over 10,000 professionals were contacted resulting in approximately 400 respondents, each of whom is involved in one or more projects using RFID reader technology.
" ...

Via SkyeTech: Lead RFID Reader Providers in Customer Satisfaction ...