Disney Store RFID Creates Interactive Experience

Disney is redesigning its retail store format to improve the customer experience. Technologies, such as RFID, will be deployed to create interactivity for customers. ...

... "Some of the components in the test stores that will open next year include demand-driven miniature theaters, scent-powered marketing, and RFID-tagged merchandise that interacts with other objects in the store when in proximity. " ...

Via Motley Fool: Disney Stores

RFID Delivery Channel Ready For Business

RFID delivery channel is ready to provide solutions to customers as they become aware of the value proposition. ...

... "The survey found that 84 percent of technology resellers, solution providers, systems integrators, and consultants will or may offer RFID products and solutions in the next three years. But nearly two-thirds of the companies (65.6 percent) said their customers have yet to implement RFID solutions. Among channel companies with customers who have implemented RFID, most said that less than 20 percent of their customers are using the technology. " ...

Via CompTIA: IT Channel Ready for RFID, But Customers Not