Consumer RFID Education Uses Real World Scenarios

GS1 EPCGlobal creates internet experience to educate consumers on the benefits of RFID through real-life scenarios. ...

... "Thanks to RFID, Mette knows that the nurses will give her mother the blood which is intended for her... " ...

Via discover rfid: GS1 EPCGlobal

UnitedStates RFID Awareness Initiative Planned to Influence Perceptions of Benefits

AIM Global will aggressively promote RFID awareness initiative in the United States, with emphasis on educating the public and influencing policy makers about the benefits of RFID technology, creating a positive market perception. ...

... "AIM Global intends to showcase the viability and versatility of RFID technologies in familiar environments, and illustrate how RFID is already improving consumer quality of life through such innovations as the automated payment of toll road fees and public transit fares, the authentication of prescription medications, food safety and homeland security enhancements, the quick check-out of library materials, and the tracking of the locations and progress of participants in marathons and other races. " ...

Via Aim Global: Aggressive RFID Consumer Awareness Campaign

WalMart RFID Program Proposes Acceleration

WalMart provides update on its RFID program and seeks to influence the market on adoption. ...

... "WalMart has implemented RFID in 1,000 of its 6,500 stores and clubs, covering 200,000 items, manufactured by about 600 participating suppliers, said Myron Burke, strategy manager of WalMart's store innovations and operations group in a keynote speech at the event." ...

Via CNN: WalMart RFID