TI RFID Market Shift

Texas Instruments applies the brakes to its R&D investments as its target markets are adjusted. ...

... "But March said while RFID remains attractive for uses such as keyless entry for cars and ensuring the safety of pharmaceutical shipments, profits are being squeezed in the management of warehouse inventory. " ...

Via Dallas Morning News: TI RFID

RFID GPS Tracking Device

Entourage PS is a portable tracking device that integrates RFID technology for access control. ...

... "it's activated by proximity to an RFID key fob. So when the users gets out of the car, the GPS security system is automatically activated. When the user returns, the system disarms. " ...

Via CNET: Escort Entourage

In-Store RFID Supports Top Customer Relationships

TOP Food and Drug has implemented an RFID-enabled customer relationship program, called TOP Connection, that provides customers with key tags that enable more targeted services. ...

... "The TOP Connection system uses a software platform from Accelitec Inc. This system, which is interfaced with RFID readers placed at checkout terminals and the key tags issued to customers, functions as an on-demand customer acquisition and retention platform, and holds encrypted customer information on secure servers. The software platform is compatible with legacy hardware and software used by most retailers. To participate in the program, customers enroll and set up an online profile, including personal information and product, communication and payment preferences. The amount of information provided by customers guides the level of participation in the program, with more detailed data accessing highly customized offers and marketing. " ...

Via Accelitec: TOP Food and Drug RFID Marketing

Infiniti RFID Access Key System

The 2009 Infiniti FX50S is reviewed and it is available with an RFID-enabled smart key system. ...

... "FX features Nissan / Infiniti's Intelligent Key system, which lets you lock and unlock the doors without removing the key from your pocket, simply press a tiny button on the door handle while in range with the RFID smart key. " ...

Via CNET: 2009 Infiniti SUV

2009 Infiniti FX Specifications: "Infiniti Intelligent Key with Illuminated Push Button Ignition ... "

MINI RFID Billboard Ads

MINI USA using novel approach to brand loyalty as they incent MiniCooper owners to personalize billboard ads through sensing of RFID keyfobs as owners pass within proximity range of special RFID billboards. ...

... "MINI has begun a pilot advertising campaign in Chicago, New York, Miami, and San Francisco, which gives select Cooper owners the chance to get an RFID keyfob in the mail, and moreover, a reason to consistently drive under MINI billboards. " ...

Via Engadget: Read MINI RFID Billboards ...

RFID Door Entry: Lock

MyKey RFID door lock offers freedon from keys through use of RFID key fob and personal PIN number. ...

... "From the outside, the lock has only a button with a glowing blue light around it, but when you walk up to it and hold your RFID card or keyfob (both included) up to the lock and slide up the front panel to enter your PIN on the keypad, the lock will open all by itself. " ...

Via Gearlog: MyKey

RFID MasterCard PayPass KeyFob ...

Good look at the Mastercard Paypass keyfob, based on RFID technology ...

... "The new MasterCard PayPass is an RFID token that uses radio frequency keys to authorize purchases. " ...

Via Popgadget: Citibank's RFID PayPass credit card ...

... "The average time consumers spend waiting in line is 7.4 minutes, but starting this fall, Citibank Banking Card cardholders in New York will begin zipping through checkout lines faster. They will be able to make their purchases quicker with the innovative, new tap-and-go Citibank MasterCard PayPass,a free, speedy companion payment device to the Citibank Banking Card, Citibank's ATM/debit card. Similarly, Citi will begin to pilot MasterCard PayPass for its credit card customers this fall. The PayPass key fob device fits on a key chain for easy access, so customers can make payments on purchases with a simple tap on a PayPass reader at participating merchants...and go. Following the initial launch in the New York market beginning this fall, Citibank plans to roll out 2.5 million PayPass debit devices across the country.



With the Citibank MasterCard PayPass, there is no need to swipe a banking card or hand it to a cashier to make a purchase. Customers simply tap their PayPass-enabled key fob on the PayPass reader at participating merchants and they are on their way. The purchase is automatically deducted from their checking account. When the lights flash on the reader, the transaction is complete. Tap-and-go convenience makes payment faster than using cash, check, even a card. Also, tracking smaller purchases is easier than when paying with cash, and no signature is required for purchases under $25 at select merchants. " ...

Via Mastercard International: Citibank Introduces Tap-and-Go Convenience for Its Debit Customers: Citibank MasterCard PayPass Fits on a Key Chain, Does Not Have to Be Swiped or Handed to a Cashier, Saves Time ...