Mobile RFID Customer Loyalty Program

Tetherball launches its RFID technology solution for mobile marketing that measures the effects of loyalty and rewards on customer actions. ...

... "Tetherball’s unique 360 degree approach helps clients tether their brand to target audiences by identifying what their customers want and delivering mobile campaigns that interact with the ultimate call to action through permission based mobile coupons, mobile rewards, mobile sweepstakes and mobile notifications. Integrating traditional marketing methods such as in‐store advertising, customers are engaged to sign up for mobile loyalty rewards programs offering promotional discounts. Upon joining, customers are given a Tetherball Tag, a tiny RFID chip that is easily affixed to their mobile phones, which uniquely identifies them through Tetherball’s sophisticated technology platform. Tetherball clients are then able to send offers to their customers via standard text messaging. Offers are redeemed electronically using existing in‐store RFID point of sale terminals or stand‐alone RFID kiosks provided by Tetherball. " ...

Via Tetherball: RFID Integrated into Mobile Marketing (PDF)

Walgreen RFID Program

Walgreens sees positive results from its implementation of RFID-enabled GOLIATH marketing intelligence system last year. The Walgreen initiative has measured a substantial increase in the average execution of tracked promotional displays across its drugstore value chain. ...

... "The two companies are now moving forward with an upgrade to GOLIATH'S system, which uses patented RFID-based technology to determine the location and execution of in-store promotional displays. The upgraded system extends accurate monitoring and locating capabilities to include EPC tags placed on the displays and represents a significant leap forward in RFID technology. GOLIATH, the industry leader in in-store merchandising marketing intelligence, uses proprietary reporting capabilities to provide retailers and consumer packaged goods (CPG) companies with the information they need to maximize sales from promotional display campaigns. The GOLIATH product directly measures daily store execution of promotional display campaigns as well as consumer response and performance metrics. Combining daily point of sale information with display location, timing and execution data, the Goliath product identifies a range of sales lifts within and across campaigns. " ...

Via Goliath Systems: Significant Increase In Execution Of In-Store Displays

RFID Activation Fields in Seatlle

Beyond Walmart, RFID technology is being integrated into new processes for efficiency and to drive growth. Personal marketing strategies use RFID to trigger a user experience. Seattle debut of target marketing. ...

... "One example is Seattle's cafes and retail stores that use RFID technology for marketing products and services At the core of this new marketing advertisement system are the so-called activation fields ... " ...

Via CIO India: New RFID Ideas ...

WalMart RFID Compliance Becomes Company Supply Chain Foundation

Daisy Brands is leveraging its use of RFID technology for Walmart compliance into its broader supply chain. The benefits of a more robust tracking system is the foundation for a higher performance supply chain. This company's supply chain enables the flow of perishable products via a cold chain. ...

... "Daisy says its investment in RFID has been a boon, helping Daisy better manage the flow of its perishable products through WalMart stores and ensure marketing promotions proceed as planned ... " ...

Via Information Week: Dairy Company Leverages Walmart RFID Compliance