Attended Zebra Technologies Webinar presentation today...
Here are the summary notes:
Zebra Technology: RFID Webinar, February 24, 2004 --- Webinar title: An Introduction to RFID and EPC: Streamlining Your Supply Chain
RFID is like a "wireless barcode". How it works = tag, antenna, reader, computer. Advantages of RFID: No line of sight, read through non-metallic objects, Fast = less than 1 millisecond to read, Data is carried in a tag. Is RFID technology ready for prime-time = Yes... 200 million rfid tags are in-use in automotive field. Mobil Speedpass is in-use with near 10 million customers. RFID provides simultaneous identification. RFID inlays combine a tag and antenna in thin form into an RFID smart label. Visual identification only with traditional product label. Bar code adds encoded data label. Smart label includes above, with an RFID inlay within the label form factor.
Opportunity for industry is in billions of dollars in supply chain inefficiencies. 100 sponsors came together with the MIT Auto-id Center to sponsor open standards definitions in the RFID space. Work has transitioned from MIT to the EPCGlobal organization. Metro, Walmart, and DOD are piloting RFID technology. Data capture touch-points exist throughout the supply chain, in manufacturing, distribution, retail, etc. Every touch point costs money in effort and time. RFID eliminates touches and saves time, which translates into money, increased supply chain velocity.
Marks and Spencer pilots have shown dramatic increase in business process performance. Walmart has shown leadership and strong commitment to RFID technology as a game-changing, disruptive strategy. They plan to drive change through their scale. Metro AG, Germany's biggest retailer, is aggressively implementing RFID with suppliers, similar to Walmart. The US Department of Defense is embarking on the same journey. The DOD space is more complex that retail value chain.
Zebra's RFID Solutions: Leadership in the bar code, card imaging, mobile printing, and RFID smart label space. Have 3 million printers in place worldwide. Zebra's RFID strategy: Zebra adds RFID to the on-demand printer. Combines human readable, bar code, and RFID into one converged form factor. Leads the market with 13.56 Mhz and UHF RFID products. UHF products support multi-protocols. Zebra revenues are over $500MM.
Zebra has working RFID printers today and a strong product roadmap. Zebra Alchemy innovation is targeted to optimize the total cost of creating smart labels on-demand at the point of application - these touch-points they have described. Zebra continues to innovate and invest in RFID technology. Are you ready for RFID? You need to consider these questions: What is the business problem. Why use RFID over bar codes. What is the business benefit. What standards should you leverage. What is the scope of your RFID opportunity. Do you want to implement RFID globally. Have you assessed the impact of RFID data on your information systems and infrastructure.
Labels: academia-MIT, antenna, auto-id, automotive, barcode, card, computer, defense, demand, dod, how-it-works, inlay, innovation, intro, marks-spencer, near-field-communications, nfc, problem, retailer, smart-label, strategy, uhf-tag, walmart-barcode, walmart-suppliers, walmart-tag, walmart-technology, what-is-rfid, zebra-rfid