NASCAR RFID: Goodyear Tire Annual Contract for 2008 Season

Advanced ID will supply Goodyear Tire & Rubber embedded RFID tags in its racing tires for the 2008 NASCAR racing season, which includes the NEXTEL Cup, Busch Series and Craftsman Truck series races. ...

... "Providing the potential for extraordinary visibility of the benefits of Advanced ID's tire tags, NASCAR is the #1 spectator sport, holds 17 of the top 20 attended sporting events in the U.S., rates as the #2 rated regular-season sport on television with broadcasts in over 150 countries, and boasts 75 million fans. Advanced ID has worked with Goodyear for over two years to develop an RFID tag that meets the challenging requirements of NASCAR racing and the Goodyear Racing Eagle and Wrangler tires used throughout the 2006 and 2007 NASCAR seasons which have had embedded Advanced ID tire tags. " ...

Annual Contract from Goodyear Tire for NASCAR RFID Tire Tags for 2008 Season