Dairy Queen RFID Trial Tracks Customers

Dairy Queen deploys RFID tags in a pilot program to understand customer loyalty and preferences. Customers tag an item in their possession and swipe it upon return visits. ...

... "The consumer attaches the tiny tag to something they always have with them - a cellphone is suggested but hardly required - and can use it when they happen to be near a Dairy Queen. " ...

Via CBS News: Dairy Queen Loyalty Program RFID Pilot

RFID Tracks Inventory at Nuclear Power Plant Warehouse

Pacific Gas & Electric will deploy Sirit's RFID solution at its Diablo Canyon Nuclear Power Plant, in Avila Beach, California, to enable parts tracking in its plant warehouse. ...

... "The Sirit IN510 readers and RFID tags solution, installed by Cal Poly Global Automated Identification Technology Center (PolyGAIT), have been deployed in a project to identify and locate critical spare parts in a massive warehouse at Diablo Canyon. Accurate availability for the $65 million of inventory at Diablo Canyon is essential for both effective operations and maintenance of the power plant. In addition, the Nuclear Regulatory Commission requires a complete physical count of Diablo Canyon’s inventory every two years. Following the RFID implementation, spare parts are tagged with Sirit’s Corkscrew RFID tags upon receipt at the facility. The tags are then read by Sirit’s IN510 readers, installed at specified locations, providing visibility into which material or items are located within a precise location range. While employees perform their regular picking functions, the RFID system transmits the material and location range to Diablo’s SAP computer system. " ...

Via Sirit: Solution for Inventory Tracking Program

RFID Portal Education Program

OCC offers hands-on experience in RFID to its students through an RFID lab program, that uses real-world scenarios such as warehouse RFID portal. ...

... "The portal is designed to emulate a factory portal where workers move tagged boxes or pallets through the passageway allowing inventory processing to occur automatically." ...

Via Oakton Community College: RFID Program

RFID Womens Workout

RFID technology is integrated into workout routine and tracks a participant's exercise regimen. ...

... "At each station, a woman flashes an RFID-tagged wristband over a scanner on the machine. The machine reads the woman's workout program and gives the exerciser real-time feedback ... " ...

Via Dallas Morning News: RFID consumer applications

China RFID Market Largest

China RFID market is accelerating and has successful applications of the technology across many industries. The growth should continue in China as its identity card and access controls for the summer Olympics event drive demand. ...

... "China has become the world's largest market for RFID by value, thanks to huge government spending on China's national ID card program and investments for the Beijing 2008 Olympics. " ...

Via NetworkWorld: 2007 China RFID Industry