WalMart RFID Compliance Becomes Company Supply Chain Foundation

Daisy Brands is leveraging its use of RFID technology for Walmart compliance into its broader supply chain. The benefits of a more robust tracking system is the foundation for a higher performance supply chain. This company's supply chain enables the flow of perishable products via a cold chain. ...

... "Daisy says its investment in RFID has been a boon, helping Daisy better manage the flow of its perishable products through WalMart stores and ensure marketing promotions proceed as planned ... " ...

Via Information Week: Dairy Company Leverages Walmart RFID Compliance

RFID Store Promotion Solution Enables Kimberly-Clark

Kimberly-Clark deploys OATSystems' OAT Mobile Tag to enhance in-store promotions through this mobile RFID tagging solution. The OAT solution supports Kimberly-Clark's implementation of RFID-enabled stores in new geographies. ...

... "Like other consumer product companies, Kimberly-Clark invests significantly in in-store product promotions, using as a primary vehicle a manufactured display that features the promoted product. These displays are typically shipped from Kimberly-Clark's contracted manufacturers directly to retailers' stores. All too frequently, operational challenges prevent these displays from reaching the sales floor at the beginning of the promotional period. In fact, industry statistics show that between 15% to 40% of stores fail to move displays to the sales floor on time, missing critical promotional windows and the opportunity to increase sales. Working with OATSystems, Kimberly-Clark has solved this complex operational problem using the latest RFID technology and a mobile tagging solution.

The solution, which incorporates the Mobile Tagging Station from ADASA, enables Kimberly-Clark's third-party contract manufacturers to apply RFID tags to promotional displays. In-store RFID readers read the displays' tags to record when they reach the backroom of the store and again when the displays reach the sales floor. When a display's tag is read, data is sent to Kimberly-Clark and the retailer showing whether the display has reached the sales floor on time. With this innovation, Kimberly-Clark and its retail customers can intervene promptly when displays fail to reach the sales floor on time. This benefits Kimberly-Clark, the retailer and the consumer by ensuring promoted products are where customers expect them to be. " ...

Via OATSystems: Kimberly-Clark Deploys First Mobile RFID Tagging Solution; Uses OATSystems' Mobile Tag