Saturday, January 13, 2007

MINI RFID Billboard Ads

MINI tests RFID technology in building brand
MINI USA using novel approach to brand loyalty as they incent MiniCooper owners to personalize billboard ads through sensing of RFID keyfobs as owners pass within proximity range of special RFID billboards. ...

... "MINI has begun a pilot advertising campaign in Chicago, New York, Miami, and San Francisco, which gives select Cooper owners the chance to get an RFID keyfob in the mail, and moreover, a reason to consistently drive under MINI billboards. " ...


Via Engadget: Read MINI RFID Billboards ...

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