Monday, October 20, 2008

RFID Enables Purchase Decision

Retail service provider and media technology firm collaborate to improve the customer experience while cross-selling related products at the point of the purchase decision using RFID technology. ...

... "Using the latest RFID technology, shoppers can now interact at the Point of Decision, in amongst product, where they are provided with media content specific to their needs at the point at which they are making the decision to purchase. " ...


Via Cambridge UK: customer experience

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