Aspen RFID Ticketing

Aspen skiing will use RFID for ticket management. ...

... "As Aspen Skiing Co. recently changed their ticketing system to RFID, all 2007-2008 passes must be reissued before accessing summer lifts. " ...

Via First Tracks: Aspen to Reopen

RFID Sports Score and Time Track

Alien Technology and Hardcard Systems have completed field testing of RFID technology for motorsports timing and scoring. Hardcard Systems plans to use RFID in motorsports applications to make the timing and scoring solutions more cost effective. The race vehicles are tagged and time-stamped using antennas and RFID readers. ...

... "In tests conducted at Buttonwillow Raceway in California in December 2007, Hardcard and Alien used standard Gen 2 UHF RFID tags, antennas, readers and software to accurately track and time eight motorcycles at speeds exceeding 140mph. Competition-prepared motorcycles were successfully time-stamp recorded passing several read points around the racetrack, simulating realistic race situations where multiple racers pass reader checkpoints. Alien ALR-9900 readers and standard antennas were stationed at the checkpoints, providing accurate reads up to 10 meters away (over 30 feet) at race-like speeds. The professional racers' machines were equipped with a total of two of Alien's M-Tags each. " ...

Via Alien Technology: RFID FOR HIGH-SPEED SPORTS TIMING AND SCORING

RFID Womens Workout

RFID technology is integrated into workout routine and tracks a participant's exercise regimen. ...

... "At each station, a woman flashes an RFID-tagged wristband over a scanner on the machine. The machine reads the woman's workout program and gives the exerciser real-time feedback ... " ...

Via Dallas Morning News: RFID consumer applications

RFID Tags Ski World Cup

UPM Raflatac supplies RFID inlays to enable attendee and vehicle access to the FIS female downhill ski World Cup on February 9 to 10. ...

... "At Piemonte Mondiale, all persons authorized by the event organizer will be provided with an RFID-enabled plastic ID card that carries their personal data and access rights. These cards will be used by all persons permitted to enter, from the press, athletes and invited VIPs to authorities and operators. The same goes for vehicle IDs: authorized vehicles will be issued an RFID-enabled pass. People and vehicles will be manually scanned with handheld RFID readers supplied by Brightpoint. " ...

Via UPM Raflatac: RFID tags in access control at female downhill ski World Cup

RFID Tech Enables Lafinca Reebok Sports Club Customer Experience

The Reebok Sports Club La Finca leverages an efficient access control system, installed by LEGIC Identsystems' impolementation partner, Gantner Technologies. LEGIC's RFID contactless technology is installed at the Calle Serrano Reebok Club in Madrid. The LEGIC partnership is realizing benefits, through efficiency that resulted EUR70,000 in annual savings. Members benefit from simple access control, increased security, and the ability to obtain various services. The Club has implemented the contactless credentials for 6000 members using these form factors: fabric and plastic bracelet, a watch, and a card. Access turnstiles at the club support two readers (one for entry and one for exit). The company is able to better understand the customer experience at the club. ...

... "But the services provided by the LEGIC all-in-one-card go well beyond mere access control. Members can use their contactless smartcard to reserve the locker they want, and they can purchase minutes in the sun cabin by using their LEGIC smart card. Lastly, the Club is about to install a new LEGIC based application on the all-in-one-card so that members do not need to worry about having small change and notes on them if they want to purchase food and drink in the Club's cafeteria, because they will be able to pay for it using their card or bracelet with integrated LEGIC chip. " ...

Via LEGIC Identsystems AG: Reebok Sports Club La Finca opts for LEGIC technology at its sports facilities

SmartBall RFID Signals Location ...

RFID smartball determines location in sports ....

... "The RFID tag in the so-called smartball sends a signal to antennas arranged around the field. A computer then determines the exact location " ...

SmartBall RFID Signals Location: Building the Virtual Referee: When Tech Makes the Call in Sports: Via Tech Trends ...

RFID Technology Supports Race ...

RFID technology supporting race experiences weather related problems ...

... "Timing is kept by a chip imbedded in runners' bibs using radio frequency identification, or RFID. When runners pass through readers, the information from their chip is relayed to a computer. " ...

RFID Technology Supports Race: Via Star-Telegram: Rain wreaks havoc on timing system

RFID Bet Recognition ...

RFID Bet Recognition: Via Progressive Gaming International: Progressive Gaming International Expects to Unveil the Largest Offering of Innovative Gaming Products at G2E 2005; Featuring High Speed RFID Technology, Server Based Gaming and Sports Wagering Solutions ...

High speed RFID technology integrated to enable bet recognition ...

... "Intelligent Table System (ITS) -- Through Progressive Gaming's recent partnerships with IGT and ShuffleMaster, the most comprehensive automated table games management solution will be provided to the global market. The ITS solution integrates RFID bet recognition, card recognition, game reporting, player tracking, patron loyalty, and bonusing applications. The first collaborative effort of its kind in gaming, ITS does for table games what online slot systems have done for slot machines. " ...

Progressive Gaming International is a leading supplier of Integrated Casino Management Systems Software and Games for the gaming industry worldwide. The Company develops and distributes an expanding array of slot and table games, plus management and progressive jackpot software systems. The Company is unique in the industry in offering management, progressive systems and games as a modular yet integrated solution. There is a Progressive Gaming International product in virtually every casino in the world.

RFID Technology Growth Engine ...

RFID Technology Growth Engine: Odem, a Member of the BOS Group, Signed in Second Quarter New Contracts for 3.5 Million Dollars ...

... "Avidan Zelichovski further commented that Odem is also taking an important position in the uprising technology of RFID and our products and services in this field put our group in a good position to take on new projects with new pilot projects in the sports, transportation and logistics fields. The RFID technology will be Odem's growth engine. " ...

B.O.S. Better On-line Solutions Ltd. (the "Company" or "BOS") (NASDAQ:BOSC; TASE:BOSC) was established in 1990. BOS develops and markets innovative products that improve enterprise communications and operations. In addition BOS supplies electronic and RFID components and technology design services through the ODEM Division, based on Odem Electronic Technologies 1992 Ltd., in which a controlling stake was recently acquired.

Automated RFID Clothing Industry ...

Automated RFID Clothing Industry: Garan Inc. reaches for positive ROI with Accu-Sort® FAST Tag™ automated RFID labeling system ...

... "Accu-Sort Systems, Inc., announced it has installed a FAST Tag™ In-Motion automated RFID and bar code system for clothing manufacturer Garan Inc. FAST Tag In-Motion will help the company’s distribution center in Jena, Louisiana; meet the RFID compliance standards outlined by Wal-Mart® and other retailers. Garan® is a leading manufacturer of children’s, women’s and men’s apparel bearing the private labels of its customers as well as several of its own trademarks, including Garanimals®. FAST Tag In-Motion automates the process of applying and verifying RFID tags on cartons. At the Louisiana facility, a tag applicator places tags only on cartons that require RFID tags, while all cartons processed on the line receive a retailer-compliant shipping label and an option carrier parcel label. An outbound verification system screens for inaccurate tags and incorrect labels; it sends those boxes to a subsystem for verification and relabeling. On the other side of the line, the cartons are loaded on pallets for shipment. Accu-Sort’s FAST™ Suite software controls the process and seamlessly provides data aggregation, filtering and reporting to Garan’s WMS system. " ...

Garan produces the popular Garanimals line of apparel, which encourages children to match shirts and pants themselves by using special animal-themed tags on the clothing. Garan also produces brand apparel for girls and women and sells garments featuring college and university marks and pro-sports emblems for boys and men. In September 2002, Garan was acquired by Berkshire Hathaway®.

Accu-Sort Systems is a pioneer in reliable auto ID and high-speed compliance solutions with more than three decades of experience deploying and supporting scanning and tracking solutions in distribution, warehousing, manufacturing, and retailer environments. The company is also an established provider of convergent RFID and bar code systems with more than 50 RFID installations.

WalMart RFID Compliance: Russell Corporation to Deploy RFID Compliance Package Provided by ...

From Business Wire (press release), CA ... 27, 2004--Russell Activewear, a business unit of Russell Corporation (NYSE:RML), is deploying an RFID compliance solution provided by The Danby Group, a supply ...

... Russell Activewear, a business unit of Russell Corporation (NYSE:RML), is deploying an RFID compliance solution provided by The Danby Group, a supply chain systems integrator, with partner Franwell, an RFID software solutions provider. Franwell's rfid>Genesis solution is developed on GlobeRanger's iMotion(TM) Edgeware(TM) platform. The Danby Group had been working with Russell, a WalMart Top 100 supplier, to upgrade existing barcode technology inside its distribution centers when the retail mandates for RFID from WalMart were announced. ...

WalMart RFID compliance solutions are being tested by Russel Corporation.

Russell Corporation is a leading branded athletic and sporting goods company with over a century of success in marketing athletic uniforms, apparel and equipment for a wide variety of sports, outdoor and fitness activities. The company's brands include: Russell Athletic(R), JERZEES(R), Spalding(R), AAI(R), Huffy Sports(R), Mossy Oak(R), Bike(R), Moving Comfort(R), Dudley(R), Cross Creek(R) and Discus(R). The company's common stock is listed on the New York Stock Exchange under the symbol RML.

The Danby Group develops enterprise RF, RFID and batch technology solutions. The company offers systems integration and value-added services to provide a complete turnkey solution. Since 1982, The Danby Group has been supplying Fortune 1000 and the federal government with secure document/inventory tracking systems, FDA compliance and manufacturing data collection systems.

Franwell is a leader in the research, development, and implementation of RFID technology that targets supply chain operations with special emphasis on the perishable foods industry. Franwell engineers have more than 20 years experience providing software solutions for a variety of suppliers, with more than ten years focused on the use of RFID for the purpose of providing real-time inventory visibility. Franwell expertise extends beyond research and development to the practical engineering of radio frequency applications for diverse business requirements. Our RFID systems demonstrate our commitment to provide the best available resources to help businesses reduce supply chain costs today.

Sports RFID Application: Contactless payments now accepted at three NFL football stadiums

From Contactless News (press release), VA ... Based around Texas Instruments RFID engineering, the PowerPay contactless token was first introduced to Seattle Seahawks fans at the first preseason game in ...

... PowerPay's contactless tag is designed to make it easier for football fans to return to the game quicker. The contactless tag got its start with the Seattle Seahawks last season (see November/December Contactless News), and is now in used in Detroit and Philadelphia as well. Consumers, using the cashless PowerPay fob, can complete a transaction at the concession stand in as little as three seconds by waving the tag in front of a PowerPay reader. That means they miss less of the football action. ...

SMART System Technologies, Inc. developed and operates the PowerPay "smart network" for hands-free, instantaneous, secure, and discrete customer identification, electronic payment, and fulfillment of CRM functions in the retail environment. PowerPay's retail applications take advantage of RFID (Radio Frequency Identification) technology-the same technology that has been in use in tollway express lanes for several years-to allow consumers to easily and conveniently apply their purchases to the credit card of their choice while taking advantage of retail rewards, automatic electronic coupons, and other exciting discount and promotional programs.

RFID Tags: Texas Instruments Expands 13.56 MHz Line of Tag-it RFID ...

From PR Newswire (press release) ... New Form Factors Satisfy Demand for Item-Level RFID Applications in the Library, Pharmaceutical, Hospital, Patron ID and Supply Chain Management Markets DALLAS ...

... As part of its ongoing development to offer a broad array of radio frequency identification (RFID) transponders, Texas Instruments (NYSE: TXN), a worldwide leader in RFID technology, today announced two new additions to its line of 13.56 MHz Tag-it(TM) HF-I products: the 32.5 millimeter CD/DVD Inlay and the 24.2 millimeter Circular Inlay. Both inlays are compliant with the ISO/IEC 15693 vicinity card standard and the ISO/IEC 18000-3 item management standard, making them suitable for adoption worldwide. RFID systems integrators are implementing TI's new 13.56 ISO/IEC inlays for end-user applications including item-level management of electronic materials in libraries, pharmaceutical products, and consumer products on retail shelves, as well as for patient identification in hospitals and patron ID, ticketing and wireless payment at amusement parks and sports venues. ...

Texas Instruments is the world's largest integrated manufacturer of radio frequency identification (RFID) transponders and reader systems. Capitalizing on its competencies in high-volume semiconductor manufacturing and microelectronics packaging, TI is a visionary leader and at the forefront of establishing new markets and international standards for RFID applications. For more information, contact TI-RFid Systems at 1-888-937-6536 (North America) or +1 972-575-4364 (International), or visit the Web site at http://www.ti-rfid.com . Texas Instruments Incorporated provides innovative DSP and analog technologies to meet our customers' real world signal processing requirements. In addition to Semiconductor, the company's businesses include Sensors & Controls, and Educational & Productivity Solutions. TI is headquartered in Dallas, Texas and has manufacturing, design or sales operations in more than 25 countries. Texas Instruments is traded on the New York Stock Exchange under the symbol TXN.

RFID Conference: Advanstar Communications Appoints Mary LaSelva as New Group ...

From Business Wire (press release), CA ... The event provides the largest gathering for automatic identification (Auto-ID), radio frequency identification (RFID), and mobility experts in North America. ...

... Advanstar Technology Group, a division of Advanstar Communications, Inc., today announced the appointment of Mary LaSelva as group director of the Frontline Solutions Conference & Exposition. With nearly 20 years experience in technology marketing, LaSelva brings excellent leadership and a proven track record in events management to the Advanstar team. LaSelva joins Advanstar from leading document management companies such as HP Indigo, RISO, Inc., as well as early stage start-ups. At these organizations, LaSelva developed and managed marketing functions, gaining experience in communications, corporate branding, demand generation, channel marketing, original equipment manufacturer (OEM) partnerships, and business development. ...

The Frontline Solutions Conference & Exposition takes place September 13-15 in Chicago, Illinois. The event provides the largest gathering for automatic identification (Auto-ID), radio frequency identification (RFID), and mobility experts in North America. Advanstar Communications, Inc. is a worldwide business information company serving specialized markets with high quality information resources and integrated marketing solutions. Advanstar publishes 92 business magazines and directories, 79 exhibitions and conferences, numerous Web sites, and a wide range of direct marketing, database and reference products and services. Advanstar serves targeted market sectors in such industries as art, automotive, beauty, collaboration/e-learning, CRM/call center, digital media, entertainment/marketing, fashion & apparel, healthcare, internet/e-business, manufacturing and processing, pharmaceutical, power sports, science, telecommunications, and travel/hospitality. The Company has more than 1,300 employees and currently operates from multiple offices in North America, Latin America, Europe, and Asia.

Pharma RFID: Philips, TAGSYS and Texas Instruments Collaborate on RFID White ...

From LinuxElectrons, TX ... announced the release of a joint white paper, "Item Level Visibility in the Pharmaceutical Supply Chain: A Comparison of HF and UHF RFID Technologies." As ...

" ... Philips, TAGSYS and Texas Instruments announced the release of a joint white paper, "Item Level Visibility in the Pharmaceutical Supply Chain: A Comparison of HF and UHF RFID Technologies." As established providers of radio frequency identification (RFID) technologies, the companies combined their expertise to detail the technical capabilities, deployment characteristics, and applicability of passive high-frequency (HF) and ultra-high frequency (UHF) technology for pharmaceutical item-level pedigree tracking applications. The white paper also highlights some of the existing commercial pharmaceutical and healthcare pilots and implementations. ... "

Texas Instruments is an industry leader in radio frequency identification (RFID) technology and the world’s largest integrated manufacturer of RFID tags, smart labels and reader systems. With more than 400 million tags manufactured, Texas Instruments RFid Systems’ technology is used in a broad range of applications worldwide including access control, automotive, document tracking, livestock, product authentication, retail, sports timing, supply chain, ticketing and wireless payment. TI is an active member of many standards bodies, including EPCglobal, ISO, and IEC, working to drive the adoption of global standards for RFID.

RFID Conference Event: Frontline 2004 -- Set to Be the Largest Event for Supply Chain ...

From Business Wire (press release), CA ... Technology, and VeriSign are among the vendors slated to showcase the latest real-world solutions in radio frequency identification (RFID); electronic product ...

" ... Advanstar Technology Group, a division of Advanstar Communications, Inc., will bring together the best-of-breed automatic identification (Auto-ID) and supply chain organizations at this year's Frontline Solutions 2004 conference and exposition. IBM, Intermec, Philips Semiconductors, Alien Technology, Datamax, Matrics, Northrop Grumman Information Technology, Savi Technology, and VeriSign are among the vendors slated to showcase the latest real-world solutions in radio frequency identification (RFID); electronic product code (EPC); bar code; industrial mobile and wireless; and supply chain efficiency solutions. Taking place September 13-15 at the Navy Pier in Chicago, Illinois, Frontline 2004 brings together key decision makers from major industries, including: manufacturing; retail and consumer packaged goods; government and defense; as well as pharmaceutical and healthcare. These supply chain professionals converge to form valuable business partnerships and learn about new technology solutions that provide an optimal return on investment ... "

Advanstar Communications Inc. is a worldwide business information company serving specialized markets with high quality information resources and integrated marketing solutions. Advanstar publishes 92 business magazines and directories, 79 exhibitions and conferences, numerous Web sites, and a wide range of direct marketing, database and reference products and services. Advanstar serves targeted market sectors in such industries as art, automotive, beauty, collaboration/e-learning, CRM/call center, digital media, entertainment/marketing, fashion & apparel, healthcare, internet/e-business, manufacturing and processing, pharmaceutical, power sports, science, telecommunications, and travel/hospitality. The Company has more than 1,300 employees and currently operates from multiple offices in North America, Latin America, Europe, and Asia.

Smart Card: VeriFone, Inc.

From Sports Features Communications (press release), FL ... The all-in-one Omni 3750 is VeriFone's best-selling payment terminal, featuring EMV 4.0 smart card certification, triple DES (3DES) PIN security and up to 6MB ...

VeriFone, Inc., (http://www.verifone.com) recognized worldwide as the trusted leader in secure electronic payment technologies, provides expertise, solutions and services for today with a smart migration strategy for tomorrow. VeriFone is leading the industry in the delivery of solutions that add value to the point of sale, resulting in improved merchant retention and the generation of new sources of revenue for its partners and customers. VeriFone solutions are specifically designed to meet the needs of vertical markets including financial, retail, petroleum, government and healthcare. VeriFone has shipped over eleven million electronic-payment systems.

VeriFone's smart card product family incorporates a series of handheld and countertop peripheral products that support multiple options for secure PINpad and smart card applications at the point of sale. These products allow merchants to upgrade their existing POS systems to accept both debit and smart card forms of payment. VeriFone Smart Card solutions provide retailers with an easy migration path to upgrade installed terminals or electronic cash registers to support global smart card solutions based on EMV specifications. In addition, VeriFone products that feature integrated smart card readers with support for up to 4 Security Access Module (SAM) slots enable support for a broad range of smart card-based loyalty and electronic purse schemes.

RFID Career: Texas Instruments Names Julie England General Manager of RFID ...

From PR Newswire (press release) ... June 8 /PRNewswire/ -- Julie England has been named general manager of Texas Instruments' (NYSE: TXN) radio frequency identification (RFID) Systems group, a ...

Texas Instruments is an industry leader in radio frequency identification (RFID) technology and the world's largest integrated manufacturer of RFID tags, smart labels and reader systems. With more than 400 million tags manufactured, Texas Instruments RFid Systems' technology is used in a broad range of applications worldwide including access control, automotive, document tracking, livestock, product authentication, retail, sports timing, supply chain, ticketing and wireless payment. TI is an active member of many standards bodies, including EPCglobal, ISO, and IEC, working to drive the adoption of global standards for RFID. For more information, contact TI-RFid Systems at 1-888-937-6536 (North America) or +1 972-575-4364 (International), or visit the Web site at http://www.ti-rfid.com

RFID Computers: InfoLogix Announces Intelligent RFID Micro Super Rugged SR(R) ...

From PR Newswire (press release) ... BENSALEM, Pa., June 3 /PRNewswire/ -- InfoLogix has announced one of the first available wireless, full-function, Ruggedized RFID computers. ...

InfoLogix provides end to end product and services solutions within enterprise mobility. Enterprise mobility is defined as the mobile computing and wireless communications systems, and critical I/O technologies, that support real-time, distributed transaction processing throughout the entire enterprise. That enterprise could be a hospital, retail store, manufacturing plant, distribution facility, sports arena, warehouse or public sector installation. InfoLogix is uniquely positioned to provide all the components necessary for a complete end-to-end enterprise mobility solution.

Radio Frequency Identification (RFID) technology is a powerful Auto ID solution that can significantly increase efficiency and productivity. However, implementing an RFID solution requires a thorough understanding of the capabilities and limitations of this emerging technology. With so much on the line, trust the proven leader in Automatic Identification and Data Collection integration...InfoLogix, Inc. As industries demand increased efficiencies in logistics, distribution, asset management, and tracking, InfoLogix is your source with RFID Radio Frequency Identification solutions. With mandates from Wal-Mart and the Department of Defense (DoD) driving hundreds of product manufacturers toward the use of radio frequency identification (RFID) tags on their shipments, 2004 has been touted as the year of RFID. InfoLogix offers RFID consulting services to enterprises looking to specify RFID system components to satisfy their system performance requirements. Intermec Technologies Corp. just introduced the RFID-ready CV60, the first rugged vehicle mount computer to integrate RFID with both Bluetooth(TM) technology and a wireless base station. This communication integration allows easy upgrading to RFID, eliminates the need for an external base station to communicate with wireless scanners, simplifies installation, reduces lifetime cost of ownership and provides a safer and less cluttered workspace for vehicle operators. The CV60 is the second generation of RFID forklift readers from Intermec. The CV60 and its predecessor, the 5055 vehicle mount terminal, are designed for data collection applications in warehousing and distribution, manufacturing, transportation and customer service.

Flexible RFID Reader: Texas Instruments’ Multi-Function Reader Answers Industry Need for True 13.56 MHz RFID Interoperability Across Multiple Standards

Reader Infrastructure Investments Today Not Obsolete with Future Standards

DALLAS, TX (April 21, 2004) – With the development of radio frequency identification (RFID) 13.56 MHz standards, end users for smart label, payment, transit, access control, logical access and other proximity communication applications expect that their RFID infrastructure be fully interoperable, allowing them to use tags or transponders from a range of providers. Texas Instruments, a leading integrated manufacturer of RFID technology, has responded to this end-user need with its S4100 Multi-Function Reader (MFR) Module. TI’s MFR module is a highly flexible device that accepts all ISO/IEC 14443 and ISO/IEC 15693 standards-compliant 13.56 MHz RFID transponders, while providing an easy migration path to support current tags not fully compliant to these standards.

The MFR’s unique software architecture enables users to download firmware upgrades down to the ISO standard protocol level when specifications are adjusted or new standards are added, without changing the hardware residing in the finished reader. This capability allows end-users to make RFID reader infrastructure investments today without worrying about reader hardware obsolescence when new applications are introduced or ISO standards are modified or developed. With its flexible architecture and scalability to a variety of form factors, from circuit boards to embeddable modules, TI’s Multi-Function Reader provides systems integrators, reader manufacturers, distributors, and design engineers an adaptable reader technology for open RFID infrastructure implementations. Competing readers would have to be dismantled and reconfigured at the board level in order to make these adjustments...

...TI’s Multi-Function Reader Module is easy to integrate into existing infrastructures and supports multi-applications such as payment, loyalty and many smart label applications. The new reader features an open software platform so that a range of application and security architectures can be designed in depending on the specific needs of the application. The design is also highly scalable to support custom requirements from plug-in to fully packaged solutions.

For more information on TI’s RFID technology solutions, please visit the company’s Web site at www.ti-rfid.com or call 1-888-937-6536 (North America) or 1-972-575-4364 (International).

About Texas Instruments RFid Systems

Texas Instruments Radio Frequency Identification (TI-RFid™) Systems is an industry leader in radio frequency identification (RFID) technology and the world’s largest integrated manufacturer of RFID tags, smart labels and reader systems. With more than 300 million tags manufactured, TI-RFid technology is used in a broad range of applications worldwide including access control, automotive, document tracking, livestock, product authentication, retail, sports timing, supply chain, ticketing and wireless payment. TI is an active member of many standards bodies, including EPCglobal, ISO, and IEC, working to drive the adoption of global standards for RFID. For more information, contact TI-RFid Systems at 1-888-937-6536 (North America) or +1 214-567-4364 (International), or visit the company’s Web site at www.ti-rfid.com.

C-Chip Technologies Announces the Launching of its e-store

March 2, 2004--C-Chip Technologies Corporation (OTCBB: CCHI - News) is pleased to announce the launching of its e-store, www.cchipstore.com, a virtual gateway for its agents, resellers and distributors offering credit management, tracking and anti-theft solutions.

By visiting www.cchipstore.com, C-Chip distributors will have the accessibility to download product brochures, price lists, instruction manuals and place orders directly online. "This new intranet will allow our distribution network to offer efficient service to their clients"