Mobile RFID Customer Loyalty Program

Tetherball launches its RFID technology solution for mobile marketing that measures the effects of loyalty and rewards on customer actions. ...

... "Tetherball’s unique 360 degree approach helps clients tether their brand to target audiences by identifying what their customers want and delivering mobile campaigns that interact with the ultimate call to action through permission based mobile coupons, mobile rewards, mobile sweepstakes and mobile notifications. Integrating traditional marketing methods such as in‐store advertising, customers are engaged to sign up for mobile loyalty rewards programs offering promotional discounts. Upon joining, customers are given a Tetherball Tag, a tiny RFID chip that is easily affixed to their mobile phones, which uniquely identifies them through Tetherball’s sophisticated technology platform. Tetherball clients are then able to send offers to their customers via standard text messaging. Offers are redeemed electronically using existing in‐store RFID point of sale terminals or stand‐alone RFID kiosks provided by Tetherball. " ...

Via Tetherball: RFID Integrated into Mobile Marketing (PDF)