UnitedStates RFID Awareness Initiative Planned to Influence Perceptions of Benefits

AIM Global will aggressively promote RFID awareness initiative in the United States, with emphasis on educating the public and influencing policy makers about the benefits of RFID technology, creating a positive market perception. ...

... "AIM Global intends to showcase the viability and versatility of RFID technologies in familiar environments, and illustrate how RFID is already improving consumer quality of life through such innovations as the automated payment of toll road fees and public transit fares, the authentication of prescription medications, food safety and homeland security enhancements, the quick check-out of library materials, and the tracking of the locations and progress of participants in marathons and other races. " ...

Via Aim Global: Aggressive RFID Consumer Awareness Campaign