Retail RFID: Best Buy Pursues Electronic Product Code Strategy to Increase ...

From Business Wire (press release), CA ... The company plans to leverage radio frequency identification (RFID) technology to drive the change. RFID allows retailers to easily ...

... Best Buy Co., Inc. today announced the rollout of an electronic product code (EPC) strategy designed to increase its supply chain efficiency over the next several years. The company plans to leverage radio frequency identification (RFID) technology to drive the change. RFID allows retailers to easily and efficiently track products as they move from the manufacturer to the stores. Since RFID systems rapidly and simultaneously read tags, Best Buy believes the EPC strategy can improve customers' in-store experiences and significantly increase the organization's efficiency by increasing product availability, reducing time spent on processes in distribution centers and stores, enhancing real-time product information capabilities, and increasing speed to market. ...

Best Buy Co., Inc. (NYSE:BBY) is a Fortune 100(R) growth company that continually innovates to create superior customer experiences. Through more than 750 retail stores across the United States and in Canada, our employees connect customers with technology and entertainment products and services that make life easier and more fun. We sell consumer electronics, home-office products, entertainment software, appliances and related services. A Minneapolis-based company, our operations include: Best Buy (BestBuy.com), Future Shop (FutureShop.ca), Geek Squad (GeekSquad.com) and Magnolia Audio Video (Magnoliaav.com). We support our communities through employee volunteerism and grants from The Best Buy Children's Foundation.