P+G EPC Electronic Product Code Enabled by RFID Technology ...

Radio Frequency Identification (RFID) Technology: What the Future Holds for Commerce, Security, and the Consumer: Why P&G is investing in EPC ...

... "Procter & Gamble is pursuing the use of Electronic Product Code (EPC) to create efficiencies in the supply chain. As you have heard from Dr. Sarma, EPC is a way to uniquely identify a pallet, case or individual product using radio frequency identification (RFID) technology. It's similar to today's bar code, but with many more potential uses and benefits. P&G is a founding sponsor of MIT's Auto-ID Center because we realized the enormous potential to improve processes in the entire supply chain from our plants to retail distribution centers to store shelves. The real time, automated, accurate information that EPC generates will benefit manufacturers, retailers, suppliers and most importantly, consumers. Today's supply chain systems are outdated and not meeting the needs of our consumers. EPC offers potential solutions for problems like out-of-stocks, theft and counterfeiting, as well as reducing inventory levels. We know that out of stock levels are higher than we, our retail partners and our consumers want. It is frustrating when you go to your local supermarket to buy your favorite flavor of Pringles and the shelf is bare. It can result in a lost sale for P&G and for the retailer. To guard against out of stocks, we keep an average of 65 days worth of product inventory, which costs us $3 billion a year. Theft and counterfeiting are growing problems as well. Worldwide theft costs retailers $50 billion a year and counterfeiting is a $500 billion problem. " ...