Pfizer RFID Combats Counterfeit Drugs ...

Pfizer implements RFID tags to combat drug counterfeiting. ...

... "In its latest initiative to promote patient safety by combating pharmaceutical counterfeiting, Pfizer Inc has begun to ship its first product containing radio frequency identification (RFID) tags to its customers in the United States. RFID technology is being added to all Viagra (sildenafil citrate) sold in the U.S. to enable pharmacies and wholesalers to verify the unique electronic product code, or EPC, on Viagra packaging. Pfizer is the first pharmaceutical company to put in place a comprehensive program of this type focused on EPC authentication as a means of deterring counterfeiting. Viagra was selected for the RFID project because it has been a major target for counterfeiters. Pfizer has invested several million dollars to date in the technology, which discourages counterfeiting because it is both difficult and expensive to duplicate. RFID tags incorporate the EPC into each package, case and pallet of Viagra. Pharmacists and wholesalers use specially-designed electronic scanners that communicate the code over the internet to a secure Pfizer website. The company's application of RFID is not yet capable of tracking and tracing medicines through the distribution system. Track and trace requires that all parts of the supply chain invest in compatible technology and agree to capture and share information about product movement. Pfizer will continue to explore the uses of this technology—including track and trace—during the coming year. " ...

Pfizer RFID Combats Counterfeit Drugs: Via Pfizer: Pfizer Introduces Radio Frequency Identification Technology to Combat Counterfeiting, Protect Patient Health ...