RFID Tracks NASCAR Tires ...

Goodyear will use radio frequency identification to track tire inventory at racing series in 2006. ...

... "The tires, which previously were tracked using bar codes on the stickers affixed to the new tires, will be traced using the RFID chips implanted in the rubber's sidewall. " ...

RFID Tracks NASCAR Tires: Via NASCAR: NASCAR revs toward Daytona at full speed ...

Additional resources on RFID used for NASCAR tires:

Via Goodyear Tire: Goodyear’s 2006 NASCAR Tire Lease Program to Deploy RFID Technology: "Goodyear will start the 2006 racing season with a new tire leasing program for NASCAR's top three series and racing's first deployment of Radio Frequency Identification technology (RFID) in the form of an embedded computer chip in the tires to help manage the leased inventory. The RFID technology will assist in the implementation of NASCAR's new controlled testing procedures, which were developed by the sanctioning body to reduce private team testing next year in an effort to level the playing field for all teams."