RFID Discover Wall: Product Information Pieces ...

Umpqua Bank plans RFID-enabled product information pieces built into its RFID Discover Wall concept. ...

... "In addition, Umpqua's neighborhood stores will feature a Discover Wall. This one-of-a-kind interactive, multi-screen display covers an entire store wall and will deliver a choreographed video experience to customers. Using Radio Frequency Identification (RFID) tags embedded in product information pieces, the Discover Wall will respond to areas of customer interest with personalized information and direct customers to more in-depth information and financial tools on nearby tablet PCs and displays. For example, if a customer is interested in buying a home, the Discover Wall will present information about area home prices, and Umpqua's available mortgage products. The neighborhood store concept grew from Umpqua's belief that it's possible to create community and foster connections between businesses, organizations and consumers by offering a thoughtful combination of products, services, information and resources. The stores are an extension of Umpqua's commitment to community banking. " ...

RFID Discover Wall: Product Information Pieces: Via Umpqua Bank: Umpqua Bank Unveils New Store Concept: Neighborhood Store Design Revolutionizes Approach to Construction and Cost, Enhances Customer Experience ...

Umpqua Bank, headquartered in Roseburg, Ore., is a subsidiary of Umpqua Holdings Corporation and has 95 locations between Sacramento, Calif. and Bellevue, Wash., along the Oregon and Northern California Coast and in Central Oregon. Umpqua Bank's hometown is Roseburg, Ore., where it was established in 1953. Recently recognized as the most admired banking services company in Oregon by Oregon executives, and by BusinessWeek magazine as one of the "best ideas" of 2005, Umpqua Bank continues to gain attention for its innovative customer experience. Umpqua Holdings also owns retail brokerage subsidiary Strand, Atkinson, Williams & York, Inc., which has locations in Umpqua Bank stores and in dedicated offices throughout Oregon and Southwest Washington. Umpqua Bank's Private Client Services Division provides tailored financial services and products to individual customers. Umpqua Holdings Corporation is headquartered in Portland, Ore.