Walmart RFID WSJ Incomplete Picture of Benefits

Dean Frew, President and CEO of Xterprise, responds to negative article in WSJ that criticized WalMart's RFID program alleging that WalMart is not realizing the benefits originally proposed. ...

... "It is always interesting to me that journalists like Mr. McWilliams write about the same three companies when covering RFID. Beaver Creek, Blyth and Thomasville. These companies together account for about 100,000 cases of RFID enabled product shipped per year out of >100 million cases shipped to Wal-Mart in 2006. Why did Mr. McWilliams not talk with Proctor & Gamble they have publicly talked about their RFID successes and ship millions of RFID-enabled cases of product annually? A number of our clients are each shipping over 1 Million tags a year to Wal-Mart alone and we have seen multiple of our clients that are seeing significant value in managing of promotions. Just because they are not talking about it, does not mean they are gaining value. It is unfortunate when the largest most respected global business publication leads the Market section with such a negative one-sided story with so much wrong information and without any commentary from the subject company. " ...

Via Xterprise: Letter to the Editor (PDF) ...