MINI RFID Billboard Ads

MINI USA using novel approach to brand loyalty as they incent MiniCooper owners to personalize billboard ads through sensing of RFID keyfobs as owners pass within proximity range of special RFID billboards. ...

... "MINI has begun a pilot advertising campaign in Chicago, New York, Miami, and San Francisco, which gives select Cooper owners the chance to get an RFID keyfob in the mail, and moreover, a reason to consistently drive under MINI billboards. " ...

Via Engadget: Read MINI RFID Billboards ...

RFID Door Entry: Lock

MyKey RFID door lock offers freedon from keys through use of RFID key fob and personal PIN number. ...

... "From the outside, the lock has only a button with a glowing blue light around it, but when you walk up to it and hold your RFID card or keyfob (both included) up to the lock and slide up the front panel to enter your PIN on the keypad, the lock will open all by itself. " ...

Via Gearlog: MyKey

RFID MasterCard PayPass KeyFob ...

Good look at the Mastercard Paypass keyfob, based on RFID technology ...

... "The new MasterCard PayPass is an RFID token that uses radio frequency keys to authorize purchases. " ...

Via Popgadget: Citibank's RFID PayPass credit card ...

... "The average time consumers spend waiting in line is 7.4 minutes, but starting this fall, Citibank Banking Card cardholders in New York will begin zipping through checkout lines faster. They will be able to make their purchases quicker with the innovative, new tap-and-go Citibank MasterCard PayPass,a free, speedy companion payment device to the Citibank Banking Card, Citibank's ATM/debit card. Similarly, Citi will begin to pilot MasterCard PayPass for its credit card customers this fall. The PayPass key fob device fits on a key chain for easy access, so customers can make payments on purchases with a simple tap on a PayPass reader at participating merchants...and go. Following the initial launch in the New York market beginning this fall, Citibank plans to roll out 2.5 million PayPass debit devices across the country.



With the Citibank MasterCard PayPass, there is no need to swipe a banking card or hand it to a cashier to make a purchase. Customers simply tap their PayPass-enabled key fob on the PayPass reader at participating merchants and they are on their way. The purchase is automatically deducted from their checking account. When the lights flash on the reader, the transaction is complete. Tap-and-go convenience makes payment faster than using cash, check, even a card. Also, tracking smaller purchases is easier than when paying with cash, and no signature is required for purchases under $25 at select merchants. " ...

Via Mastercard International: Citibank Introduces Tap-and-Go Convenience for Its Debit Customers: Citibank MasterCard PayPass Fits on a Key Chain, Does Not Have to Be Swiped or Handed to a Cashier, Saves Time ...